One District One Product – Parvathipuram Manyam


One District One Product (ODOP) Initiative and Action plan:

The ODOP initiative is aimed at manifesting the vision of the Hon’ble Prime Minister of India to foster balanced regional development across all districts of the country.

The Government of India have identified Bobbili Veena as One District One Product fromVizianagaram District.

The idea is to select, brand, and promote One Product from each District of the country.

    • For enabling holistic socioeconomic growth across all regions.
    • To attract investment in the district to boost manufacturing and exports.
    • To generate employment in the district.
    • To provide ecosystem for Innovation/ use of Technology at District level to make them competitive with domestic as well asinternational market.

Significance Of Savara Adivasi Paintings :

  • The Savara tribal art Edisinge that once flourished in the Eastern Ghats, is on the verge of extinction owing to the change in the religious profile and life style of the community.
  • The number of Edisings artists was below 15 in Parvathipuram Manyam district, home to the savara tribe in Andhra Pradesh, with a population of above 1.05 lakhs. We started the savara art society in 2011 to revive our art as some of the surviving artists are too old to practise it.
  • The tribe’s association with nature and wildlife is vividly depicted through drawings on mud walls by using vermillion, rice powder and charcoal.
  • The lifestyle, modes of agriculture, hunting, festivals and life in the forest are the prime themes.
  • One considered an integral part of tribal culture, their art has few takers now, Exposed to rapid changes in lifestyle.
  • There is an incredible change in the way tribals are celebrating festivals and weddings.
  • The Primitive savara tribe of Parvathipuram Manyam district, which house the highest number of the tribe, were famous for their own art Edisinga, locally known as Tongseng.
  • The ethnic art done with eco-friendlly colours and portraying several aspects of the tribe such as their cohabitation with wildlife, agriculture, conjugal relationship, weapons and hunting, had a glorious past
  • According to the elders of the savara tribe, the decline of the art began with the use of chemical colours. Earlier we used four colours coal for black, turmeric for yellow, rice for white and cow dung or red mud powder for background colours in the art which was drawn by men only.
  • Since the art was a way of celebrating marriage, rituals and festivals, a change in religion has affected the patronage of the art considerably he added.





Details of the District Nodal Officer

Sri. I. Dharma Rao
District Handlooms and Textiles Officer, Parvathipuram Manyam

Nodal Department

Department of Handlooms and Textiles,Government of Andhra Pradesh.

Dedicated team for ODOP

Assistant Development Officer(H&T), Parvathipuram Manyam

List of Activities being under taken by District Administration under ODOP Initiative:

The District Administration is procuring Savara Adivasi Paintings from the artisans every year on different festivals/occasions to present to the VVIPs and Award Winners under different competitive events.



Mentor for ODOP:

Sri Savara Raju
Painting training teacher, Addakulaguda, Seethampeta

Details by account holder of all transactions (Sales):

Andhra Pradesh Handicrafts Development Corporation Ltd., (Lepakshi) Ofc.No. 0866-2578099, Mail Id:

Credit Facility:

Credit Facility / scheme:Pradhan Mantri Mudra Yojana Contact Details:Any Scheduled Banks Eligibility:18 to 65 years Link to apply:

The details of the central level schemes relevant to ODOP initiative are available in the following website:

Institutional Support under ODOP initiative:
Name of SPOC Department Address Contact Email ID
Managing Director, APHDCL Andhra Pradesh Handicrafts Development Corporation Ltd., (Lepakshi) Lepakshi Building, Gandhi Nagar, Vijayawada 0866-2578099

For any further information or query, kindly contact:

Name :Sri Vishwa Designation:Executive Director,APHDCL (Lepakshi) Phone:+91 8978644688